Saturday, August 05, 2006

More First Impressions

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I was browsing a sales Blog this morning and saw much of the blogging that frustrates me so much. The "author" wrote that another Blogger "had a great piece of advice" and then proceeded to retype the other author's Blog. On one hand, I understand that this is a standard blogging practice but, on the other hand, when business Bloggers lack original ideas, I wonder what kind of impressions their readers get. It would be OK if they were to provide a Blog that looked like a news service where they could link to all the Blogs that had valuable ideas in the last 24 hours instead of simply retyping the ideas of others. Aren't the Bloggers who recycle articles really editors rather than authors? Shouldn't their Edited Web Logs be called Edlogs instead of Blogs? I'm not being unreasonable. If an author has something to add to someone else's post, that's OK. But to simply rewrite what someone else wrote and make it look like they actually wrote their own article should carry a $25 fine for writing without a license.

Speaking of impressions, that Blog carried five "Ads by Goooooogle" (Text Ads) and one Google image ad which, lucky for me, was for my book, Baseline Selling. Of the 5 Text Ads, three of them had spelling or grammatical errors and one of them was so poorly written it was incomprehensible. I'll be the first to admit that I'm no literary genius. I'm certain that if you reviewed the 100 plus posts on my Blog you'll find the occasional typo and incorrectly structured sentence. But we're talking about ads composed of no more than 3 lines and 75 characters! What kind of impressions are sellers making with their typo-laced ads?

I have salespeople that are prone making typos and grammatical errors. Depending on the type of email going out, who the recipients are and what the purpose is, I sometimes ask to see those emails before they are sent. Are your salespeople making the right impressions on your prospects, customers and clients? Are your younger salespeople sending instant messaging styled emails that are both unprofessional and unreadable to those who don't type that shorthand style? ( r younger sp sending IM type mail?)

First impressions are just as important as ever. Make sure your salespeople are making the kind of first impressions that lead to business.

(c) Copyright 2006 Objective Management Group, Inc.


At 8/06/2006 07:02:00 AM, Anonymous Anonymous said...

Dave, you absolutely hit on two of my "hot buttons". After reading your post I scanned the first blog. He may have started with something important to say, but now he may be posting more for his advertisers than his readers. My guess is that he's distracted by Technorati and Google ratings. He's obviously a Seth Godin "want-to-be". I was talking with a blogger last Friday and he was talking about selling sponsorship spots on his blogs. I hope that he doesn't water down his content because he has to meet his commitment t his sponsor(s). Incidentally, did you see his response to a comment by anonymous? He started it with "Dear Annonymous..." This guy can't even spell when the word is already in front of him. My experience has been that when a person doesn't systematically use spellcheck and or let someone else proof their work, it's a sign that their ego is more important than delivering quality.

Incidentally, a comment on the second blogger. I checked him out, too. Did you read the post that told his readers what NOT to say in their opening line, but didn't indicate what they should say? I wonder if he knows?

At 8/07/2006 06:03:00 AM, Anonymous Anonymous said...

Couldn't agree more.

I have salespeople that are prone TO making typos and grammatical errors.


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